Social Media & Trade Show Specialist

FUI - Corporate Office

Redwood Falls, Minnesota

Farmers Union Industries, LLC, also known as FUI, is a leading agricultural based manufacturing company based in Redwood Falls, MN. FUI is a premier provider of specialized products, providing superior value and services to our members and customers. Our current operations include Central Bi-Products, Northland Choice, Midwest Grease, Artex Manufacturing, Pet Care Systems, Redwood Farms Meat Processors, and Performance Pet Products. FUI currently manufactures in 8 facilities in a three state area, including: Redwood Falls, Long Prairie, Waite Park and Detroit Lakes, Minnesota; Mitchell, South Dakota and Estherville, Iowa. For more information, visit

Job Title: Social Media & Trade Show Specialist
Location: Redwood Falls
Reports To: Chief Financial Officer

Areas of Accountability

All areas of accountability to be delivered in a manner that aligns with the values and business strategy of Farmers Union Industries, LLC.

  • Tradeshow coordination
  • Social Media Platforms & Traffic
  • Internal/External Digital Campaigns
  • Brand Awareness Support & Strategy

Essential Duties & Responsibilities

  • Coordinate tradeshow details (registration, requirements, booth/collateral logistics, hotel accommodations, deadlines, etc.)
  • Manage FUI internal and external digital programs/campaigns and electronic signage to create brand and employee awareness
  • Collaborate with Marketing, Sales, HR and Operations to plan and implement organization’s digital marketing communications
  • Create shareable online content appropriate for specific networks to spread our brand, events and our content/links
  • Maintain content and social media campaigns to drive more traffic and interaction from consumers, suppliers, and employees
  • Engage in relevant social discussion about our company, competitors, and industry from existing customers and new audiences
  • Assist in designing and managing layouts of communications such as presentations, newsletters and event materials
  • Create and post blog content for each of FUI’s brands regularly on website to update audiences on company news
  • Conduct analytical research to determine traffic on social media platforms
  • Report to internal team members on analytics and social discussion; provide ideas for improvements in audience experience
  • Support overall marketing goals through defined digital strategy
  • Assist with marketing projects, as needed

Situations may arise that require employees to temporarily or permanently assume responsibility for tasks not specifically outlined in this job description. Employees may be requested to work additional hours and/or accommodate a heavier than normal workload.


  • BS in Communications, Graphic Design, Marketing, or related field, preferred
  • 3-5 years’ proven experience in digital marketing development, managing successful web ad and social media campaigns
  • Strong knowledge in web metrics, digital analytics, with the ability to generate and analyze data
  • Experience in Adobe Creative, preferred
  • Proficient in Adobe Photoshop, Illustrator, InDesign, HTML, HTML5, preferred
  • High level of proficiency, accuracy, discretion and confidentiality
  • Advanced written and verbal communication skills with high level of professionalism
  • Advanced organizational and time management skills to conduct multiple tasks within constraints of timelines
  • Travel up to 10%, annually

AA/EEO/Drug-Free Workplace. We use E-Verify.

Come Work With us


Farmers Union Industries, LLC is an equal opportunity employer / affirmative action employer and considers applicants for all positions without regard to race, color, religion, creed, sex, national origin, age, disability, genetic information, veteran status, marital status, status with regard to public assistance, sexual orientation, or any other characteristic protected by law.

Please furnish us with complete information as requested on this application. Do not submit a resume in place of completing any part of this application; a resume may be attached.

General Information


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Voluntary EEO Self Identification Form

Farmers Union Industries, LLC is an Equal Opportunity Employer and is subject to certain governmental record keeping and reporting requirements for the administration of civil rights laws and regulations.

To comply with these laws, we invite you to voluntarily self-identify your race or ethnicity. There will be no negative consequences if you elect not to disclose this information. The information obtained will be kept confidential and will only be used in accordance with the provisions of applicable laws, executive orders and regulations. When reported, data will not identify and specifically named individual.

Farmers Union Industries, LLC does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristics protected by applicable law. Thank you.

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